1. 喜好；偏好；偏愛(ài)
    If you have a preference for something, you would like to have or do that thing rather than something else.

preference的近義詞

    e.g. Parents can express a preference for the school their child attends...
           父母可以表達(dá)對(duì)自己孩子所上學(xué)校的偏好。
    e.g. Many of these products were bought in preference to their own.
           這些產(chǎn)品中有很多是因?yàn)檎J(rèn)為自己的產(chǎn)品不佳才購(gòu)進(jìn)的。

2. 優(yōu)惠；優(yōu)待；優(yōu)先權(quán)
    If you give preference to someone with a particular qualification or feature, you choose them rather than someone else.

preference的反義詞

    e.g. The Pentagon will give preference to companies which do business electronically.
           美國(guó)國(guó)防部將會(huì)優(yōu)先考慮那些能夠進(jìn)行電子商務(wù)的公司。