A：We want to use the right marketing mix to reach our target market.
      我們想要使用正確的行銷媒體來達(dá)到市場目標(biāo)。

B：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
      當(dāng)然。我們已經(jīng)完成一些戰(zhàn)略計劃。我們認(rèn)為我們已經(jīng)提出一項不錯的計劃。

A：What media do you plan to use?
      你們準(zhǔn)備使用何種媒體？

B：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the internet first.
      考慮到你們想要表現(xiàn)的形象，我們已要求撰寫文案的同事準(zhǔn)備好計算機(jī)雜志稿及網(wǎng)際網(wǎng)絡(luò)用稿。

A：So that way, our advertising dollars would be focused on people we know are computer users.
      這樣一來，我們的廣告花費就會針對在，如我們所知，計算機(jī)使用者身上。

B：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
      是的。我們還同時刊登廣告看板及報紙廣告來幫助創(chuàng)立明顯的品牌識別。

broad

A：Will there be any direct mail?
      會有任何廣告郵件嗎？

B：No. That would not be correct for a manufacturer like you. Leave that to the retailers.
      沒有。對像你們這樣的制造商來說，那并不是正確的作法。把這種方式留給零售商吧。

A：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
      說得沒錯。請準(zhǔn)備一份更詳細(xì)的提案，然后我會把它推銷給高階主管。

B：Great. We'll get started right away.
      太好了。我們馬上準(zhǔn)備。

1. 寬的；寬闊的
    Something that is broad is wide.

    e.g. His shoulders were broad and his waist narrow...
           他細(xì)腰寬肩膀。
    e.g. The hills rise green and sheer above the broad river.
           這些小山碧綠陡峭，矗立在這條寬闊的河流之上。

2. （笑）咧開嘴的
    A broad smile is one in which your mouth is stretched very wide because you are very pleased or amused.

broad

    e.g. He greeted them with a wave and a broad smile.
           他向他們揮一下手，熱情地笑著向他們打招呼。

3. 廣泛的；涉及面廣的
    You use broad to describe something that includes a large number of different things or people.

    e.g. A broad range of issues was discussed.
           討論涉及了范圍十分廣泛的一系列議題。
    e.g. ...a broad coalition of workers, peasants, students and middle class professionals.
           工人、農(nóng)民、學(xué)生和中產(chǎn)階級職業(yè)人士的廣泛聯(lián)盟

4. （詞義或含義）廣泛的，概括的
    You use broad to describe a word or meaning which covers or refers to a wide range of different things.

    e.g. The term Wissenschaft has a much broader meaning than the English word 'science'.
           Wissenschaft這個術(shù)語比英語詞science含義更廣。
    e.g. ...restructuring in the broad sense of the word.
           按這個詞最廣義的解釋進(jìn)行重構(gòu)

5. 普遍的；廣泛的
    You use broad to describe a feeling or opinion that is shared by many people, or by people of many different kinds.

    e.g. The agreement won broad support in the US Congress.
           這一協(xié)議在美國國會中贏得了廣泛的支持。
    e.g. ...a film with broad appeal.
           具有廣泛吸引力的電影

6. （描述或想法）大致的，概括的，籠統(tǒng)的
    A broad description or idea is general rather than detailed.

broad的意思

    e.g. These documents provided a broad outline of the Society's development...
           這些文件勾畫出了社會發(fā)展的大致框架。
    e.g. In broad terms, this means that the closer you live to a school, the more likely it is that your child will get a place there.
           籠統(tǒng)地說，你住得離某學(xué)校越近，你的孩子就越有可能進(jìn)入該校上學(xué)。

7. （暗示）明顯的，不掩飾的
      A broad hint is a very obvious hint.

      e.g. They've been giving broad hints about what to expect.
             他們對將會出現(xiàn)什么情況已作了明白的暗示。

8. （口音）濃重的
      A broad accent is strong and noticeable.

      e.g. ...a Briton who spoke in a broad Yorkshire accent.
             一個講話帶有濃重約克郡口音的英國人

9. 女人，娘們（可能具冒犯意味）
      Some men refer to women as broads. This use could cause offence.

broad在線翻譯

10. see also: broadly

11. in broad daylight -> see daylight