名詞銷售，經(jīng)銷，行銷，商品銷售業(yè)務; 市場學; 商品自生產(chǎn)者轉(zhuǎn)移到消費者手中的一系列有關(guān)機能; 〈集合詞〉市場購買的貨品，適合市場上銷售的貨品
及物動詞出售; 為出售提供
不及物動詞賣; 買
Advertising-(廣告)
marketing的反義詞
A：We want to use the right marketing mix to reach our target market.
我們想要使用正確的行銷媒體來達到市場目標。
B：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
當然。我們已經(jīng)完成一些戰(zhàn)略計劃。我們認為我們已經(jīng)提出一項不錯的計劃。
A：What media do you plan to use?
你們準備使用何種媒體？
B：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the internet first.
考慮到你們想要表現(xiàn)的形象，我們已要求撰寫文案的同事準備好計算機雜志稿及網(wǎng)際網(wǎng)絡用稿。
A：So that way, our advertising dollars would be focused on people we know are computer users.
這樣一來，我們的廣告花費就會針對在，如我們所知，計算機使用者身上。
B：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
是的。我們還同時刊登廣告看板及報紙廣告來幫助創(chuàng)立明顯的品牌識別。
A：Will there be any direct mail?
會有任何廣告郵件嗎？
B：No. That would not be correct for a manufacturer like you. Leave that to the retailers.
沒有。對像你們這樣的制造商來說，那并不是正確的作法。把這種方式留給零售商吧。
A：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
說得沒錯。請準備一份更詳細的提案，然后我會把它推銷給高階主管。
B：Great. We'll get started right away.
太好了。我們馬上準備。
Getting Started-(成立公司)
marketing的意思
A：Let's review our start-up plans. When do you think we will be able to move into our new office?
我們再看一遍我們的初步計劃。你想什么時候我們可以搬進新的辦公室？
B：Well, we can move in any time after July first, but moving in and actually getting started are two different things.
七月一號之后我們隨時可以搬進去，不過搬進去和實際開始工作是兩回事。
A：Good point. Anyway, I have our new marketing manager, Helen Parker, helping us get set up.
說得好。無論如何，我會要我們新任的市場經(jīng)理，海倫.派克幫忙我們打點一切。
B：What is she doing?
她是做什么的？
A：She's overseeing the purchase of equipment and so forth.
她監(jiān)督機器設備的采購等等。
B：Does she have a background in that sort of thing?
她有那方面的背景嗎？
A：As a matter of fact, it turns out she practically ran her last company, from marketing to finance.
事實上，她上一個公司從行銷到財務，實際上都是她在運作的。
B：I'm looking forward to meeting her.
我期待認識她。
A：Have you begun to investigate factories? I'm so glad we aren't going to try to run our own factory at first.
你開始調(diào)查工廠了嗎？我很高興我們沒有先試圖設立自己的工廠。
B：Yes, I've started. And I've found some good people for R and D, too. Then there are the art people designing our logos-
是的，開始了。我也替研發(fā)部門找了些好人才。然后有一些美術(shù)人員設計我們的商標——
A：Oh, no! Millions of details: logos, slogans, letterhead, name cards . . .
商標，標語，信頭，名片……
B：You thought setting up a company was going to be easy?
你覺得創(chuàng)立一間公司會容易嗎？
1. 市場營銷學：早在八十年代初她便到法國系統(tǒng)了解和研究國外市場營銷學理論和實踐,回國后,率先為經(jīng)濟管理專業(yè)的學生開出了<<市場營銷學>>(Marketing)的課程,為國家培養(yǎng)了大批高級人才,其中很多都已成為國內(nèi)營銷學界的著名專家學者.
1. 市場營銷;營銷
Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.
e.g. ...expert advice on production and marketing.
對生產(chǎn)和營銷的專業(yè)建議
e.g. ...a marketing campaign.
營銷活動